Documenting The Revolution Of The Creator | 23 Mins
Media Day TV Covers The Behind The Scenes (BTS), Struggles and Successes of The Sports and Fitness Creators Lives, Training and Games.
Each week our Host and team of creators get together to talk about the business side of being a sports and fitness creator, have special guests & highlight top media days.
YouTube Channel | Podcast
Superstar couple talk about training together and a better sex life
November 1, 2022
Steph talks about how we all have a fun “size” and how she found hers.
September 29, 2022
Highlight Reels From The Media Day TV Crews Coverage of Sports and Fitness Events
With NIL (name, image and likeness) offering the publicity that the NCAA previously banned, student athletes have the opportunity to accept money from various businesses in exchange for featuring and promoting their products, largely on social media.
Now, athletes have the opportunity to profit in numerous ways, such as:
And more, like local and national commercials.
For athletes with a lot of recognition, it can be easier to get noticed faster, with some signing deals for hundreds of thousands of dollars. But with all college athletes eligible, there are tools and resources athletes big and small can utilize to make standing out inevitable and gaining publicity attainable.
The best resource college athletes can provide businesses to begin to establish relationships is a Performance Media Kit. This is a shareable link that includes headshots, lifestyle/action photos, a sizzle video, workout/performance clips, and a video showcasing their story.
Providing a Performance Media Kit to businesses and collaborators allows them to see who an athlete is and what they represent, as well as any accolades showcasing achievements and strengths.
At Endorphinz, we offer Media Days where fitness professionals and athletes can create content all in one place with professional photographers, videographers, producers and directors. Through our process, you’ll receive a concise amalgamation of professional photos and videos highlighting who you are and what you stand for, so businesses have access to a one-stop-shop when it comes to you and your brand.
Media Day is rooted in building your authentic brand and packaging it into a bite-sized production that showcases who you are and what you stand for, so that you can send your performance media kit to big brands and collaborators to land your dream roles.
Think of it as a day celebrating you, fine tuning your brand and showing your audience what you have to offer. Endorphinz empowers you at Media Day to be your best self, and in doing so, we capture amazing moments that our production team pieces together to create a cohesive, impactful performance media kit personalized for you and your brand.
From the moment you walk in, our team supports you and makes you feel comfortable in the studio. Here’s the itinerary:
Throughout Media Day we film behind the scenes to capture BTS content that we sprinkle throughout your footage. Afterwards, we offer snacks and refreshments so you can unwind and network with others in the fitness community.
With traditional press kits costing between $1,000-$5,000, and with the value of our performance media kit ranging from $5,000-$10,000+, our $995 all-inclusive package is not only a great value, but takes away the need to hire specific contractors and is conveniently completed all in one day.
We send you your performance media kit within 3 weeks of Media Day, where you’ll walk away with a shareable link that includes headshots, lifestyle/action photos, a sizzle video, workout clips, and your story video.
Want to schedule your Media Day? Contact us here and we’ll get you started!
A media kit is the perfect tool to facilitate press coverage, brand deals, partnerships, and landing your dream deal, but often figuring out the cost to create a professional media kit is confusing.
To make things easier, we made a list of the ingredients in a media kit and the associated costs.
Depending on your experience, you may feel comfortable writing your own bio and providing your own social media statistics and earned media coverage, so a lot of the personal information involved in a media kit can be free. This includes:
However, hiring a professional writer ensures your personal information, especially your bio, reads professionally and reflects you and your brand. Hiring a professional bio writer can cost between $100-$200 depending on how long your bio is. You can estimate spending around $100 for a 250 word bio.
You might be able to supply your own logo, but if you need a logo to be created for you, this generally costs between $200-$1500 if you use an experienced freelance designer.
One of the major expenses in creating a media kit is hiring a professional photographer and videographer. It’s important that your photos and videos accurately represent who you are, and that they are consistent and professional throughout your media kit. This usually means getting photos and videos done specifically for your media kit to ensure consistency. These include:
Professional photographers usually charge $100-$300 per hour for portraits. For a basic package, you can expect to pay around $275 for a 3 hour shoot that includes digital copies of the photos, but if you need more content in different locations, expect to pay upwards of $500 for the same amount of time.
Another important component of a media kit is a brand sizzle. This is a 60-90 second catchy promotional video that highlights your brand and what you stand for. A high quality brand sizzle costs around $1,000, but prices can vary greatly and range from $1,000 to $10,000 per finished minute to produce.
If you are creating a more media enriched kit, ie. a Performance Media Kit, you are going to need to add additional elements. These include:
Depending on your experience, creating highlight reels and story videos on your social media can be something you can do on your own. But if you want to include professional footage, you’ll need to hire a videographer. You can expect to pay around $75/hour for a professional videographer, but the price can increase depending on editing time.
Setting up a press conference can be free, but if you’re filming it you’ll have to pay for a videographer as well. The same goes for any professional behind the scenes and collaborative footage.
So, after combining all of the ingredients and their average prices, we can estimate a normal media kit with the bare minimum costs around $1,275 if all you are paying for is a photographer and a brand sizzle. That means you have to supply all the other elements yourself to cut the rest of the costs.
If we include the prices of all of the ingredients needed, a professional media kit costs $1,575 on the low end of the spectrum, and can be upwards of $5,000 on the higher end.
For a performance media kit we can estimate spending a couple of extra hours with a photographer and videographer, so the price range is at minimum around $1,925 and can go upwards of $6,000 depending on how much footage is needed.
What these prices don’t include is the actual media kit package, where everything is designed cohesively and neatly compiled into a one-stop shop for easy distribution. This is akin to creating a website, which can cost between $12,000-$150,000 with a professional agency or freelancer. Because a media kit contains less content than an average website, let’s say it costs $5,000 to create.
This means that a professionally designed media kit with an easy to access URL should cost somewhere between $6,575-$10,000, and a performance media kit should cost around $6,925-$11,000.
For more information on creating high quality production content, check out our article, The Ultimate Guide to Fitness Video Production where you can learn more about video production and the Endorphinz difference.
Fun Size, Steph loves the stage and will be hosting a pre-show conference at her FitStock Festival on October 13, 2022. The event will be presented by Media Day TV. You can access the virtual link and partipcate in the press conference or follow the links to attend the festival.
Catch the podcast, Training with Steph and how to make fitness fun in small spaces. Steph brings the energy to her training and shows people how to make the best use of small spaces. She has over 100 episodes and a strong and loyal following
Steph is a Host for Media Day TV and covers special sporting and fitness events. She has her next upcoming Show on November 1, 2022 in Atlanta covering the Rival between Division II Basketball teams. Catch the highlight clips on Media Day TV.
Fun Size, Steph loves the stage and will be hosting a pre-show conference at her FitStock Festival on October 13, 2022. The event will be presented by Media Day TV. You can access the virtual link and partipcate in the press conference or follow the links to attend the fesival.
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