How to Use a Media Kit in NIL

With NIL (name, image and likeness) offering the publicity that the NCAA previously banned, student athletes have the opportunity to accept money from various businesses in exchange for featuring and promoting their products, largely on social media. 

Now, athletes have the opportunity to profit in numerous ways, such as:

• Selling ads on social media
• Selling merchandise
• Appearing in ad campaigns
• Making paid appearances
• Signing autographs
• Selling signed products

And more, like local and national commercials. 

The question is, how do college athletes get their name and brand out there to benefit from NIL?

For athletes with a lot of recognition, it can be easier to get noticed faster, with some signing deals for hundreds of thousands of dollars. But with all college athletes eligible, there are tools and resources athletes big and small can utilize to make standing out inevitable and gaining publicity attainable. 

The best resource college athletes can provide businesses to begin to establish relationships is a Performance Media Kit. This is a shareable link that includes headshots, lifestyle/action photos, a sizzle video, workout/performance clips, and a video showcasing their story. 

Providing a Performance Media Kit to businesses and collaborators allows them to see who an athlete is and what they represent, as well as any accolades showcasing achievements and strengths. 

At Endorphinz, we offer Media Days where fitness professionals and athletes can create content all in one place with professional photographers, videographers, producers and directors. Through our process, you’ll receive a concise amalgamation of professional photos and videos highlighting who you are and what you stand for, so businesses have access to a one-stop-shop when it comes to you and your brand.